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Budgeting

Why we put the budget before the design

Most firms hand you a rendering, then find out what it costs. We do it the other way around — and it changes everything about how a project lands.

By Jeff Johnston, PresidentJune 23, 20261 min read

Ask most people how a building gets designed and they’ll describe the same sequence: an architect draws something beautiful, you fall in love with it, and then a contractor tells you what it costs. Usually more than you have.

We run it backwards. Your number comes first, and every line gets drawn against it.

The rendering trap

A rendering is a promise nobody’s priced yet. It’s easy to say yes to — that’s the point of it. But the gap between the picture and the invoice is where trust goes to die: the value engineering, the “we didn’t realize,” the change orders dressed up as discoveries.

The price you’re shown should be the price you build. Anything else is a negotiation you didn’t know you’d entered.

Budget first, in practice

When we start with the budget, design becomes a series of honest trades instead of a slow disappointment:

  • Every material and system is chosen against a real number, not a wish.
  • Trade-offs happen early, on paper, when they’re cheap to make.
  • The estimate, the drawings, and the build all tell the same story.

It’s less romantic than a hero rendering. It’s also the reason our clients open the building they were shown — on the budget they were quoted.

Written by

Jeff Johnston, President

President of DempseyGill. He starts every project with the business plan, not the blueprint, on commercial work across greater Houston.

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